Sunday, June 17, 2012

Bachchan: Bollywood needs to adapt

Bollywood legend Amitabh Bachchan has told CNN that Indian cinema needs to move beyond traditional song-and-dance musicals amid increasing international competition in the Mumbai studios' domestic market. Bachchan, India's favorite film star and a regular presence in Bollywood productions for four decades, said that Indian audiences exposed to Western television and cinema expected Indian movies to be "at least on a par with is happening in other parts of the world." "Technology means the common man has access to the very best in entertainment from other parts of the world almost instantly," the 67-year-old told Connect the World.

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