Sunday, June 17, 2012

Bollywood poster painters face extinction in digital age

By Laura Allsop and Lianne Turner, CNN | June 23, 2011
For decades, Bollywood film releases were accompanied by beautiful painted posters that decorated city streets all over India. Heroic princesses, noble maharajahs and dastardly criminals, painted larger than life by artists and craftsmen in vivid colors, graced billboards towering often fifty feet high. But where Mumbai, Bollywood's home town, used to have 300 such poster painters, now there remain only a handful. One of them is Sheikh Rehman, a poster painter for 54 years who has witnessed his trade dying out thanks to cheaper and quicker digital production.

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