Sunday, June 17, 2012

The secret behind Bollywood's success

By Sara Sidner, CNN | April 8, 2011
Bollywood has a unique formula for success that the world outside of India is largely unaware of. There's a whole industry of people who prop up Indian cinema and help make Bollywood's famous song and dance routines a hit. These so-called "playback singers" masterfully sing the songs. But you won't see them because on screen, they are replaced by actors who lip-synch the tunes. It's a well-established technique, which employs about 200 people. "Because it's such an integral part of the films and because the songs are such an integral part of story telling they've evolved specialists," composer and playback singer Vishal Dadlani said.

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